Post by sorkarhira on Nov 10, 2024 5:27:02 GMT
Webinars are a great source of new leads, but don't forget that they are only part of a marketing strategy. This selection contains bestsellers that will help you delve into the theory and practice of effective promotion.
"Positioning: The Battle for Minds"
Key points:
"Hooked: How to Create Habit-Forming Products"
Key points:
"Contagious. The Psychology of Word of Mouth"
Key points:
"Hacking Marketing: The Science of Why We Buy"
Key points:
"Psychology of influence"
Key points:
"100+ Hacks for Internet Marketers. How to Get Traffic and Convert It into Sales"
Key points:
"Positioning: The Battle for Minds"
Al Ries and Jack Trout created a work that is considered a classic in the field of marketing and advertising. In this book, the authors introduce and develop the concept of positioning, which they define as a strategy for creating a unique image of a product or brand in the minds of the target audience. Nowadays, almost no campaign can do without this principle.
Key points:
— Why do we website development service need positioning? Positioning is the process of creating and fixing in the minds of consumers a unique image and associations related to a brand or product. It allows you to stand out from the competition and create a clear idea of what your brand is.
Proper positioning helps to strengthen the brand, increase its recognition and trust from consumers. It helps to form a clear and memorable image, which simplifies the decision-making process about purchasing.
— Be an innovator and find your niche. Coca-Cola is the most popular soft drink in its segment. Now, no matter what brands enter the market, they will be compared to the pioneers. Therefore, most attempts to create a product similar to competitors either failed or were invariably lost against the background of the original.
— Identify your strategy. The authors discuss various positioning strategies, such as focusing on the unique characteristics of the product, its benefits to consumers, emotional associations, etc. They also emphasize the importance of constant analysis and adaptation of the strategy depending on current market trends. However, if you have managed to find a competent approach, you should not change it.
"Hooked: How to Create Habit-Forming Products"
Journalist and behavioral design expert Nir Eyal dedicated a book to the psychology of forming user habits and how to create irreplaceable products and services.
Key points:
— The Hook Model. Eyal proposes the Hook model, which consists of four stages: trigger, action, reward, and investment. This model helps to understand how to create products that users will use as a habit.
— Why do we need triggers and how can we use them to get an action? Triggers are an incentive for the user to start interacting with the company. They can be external (notifications, advertising) or internal (emotional or psychological needs). Correct use of incentives encourages users to take action.
— The importance of rewards. Rewards play an important role in customer retention. They create anticipation and satisfaction, which helps to form a habit. Eyal explains how to use rewards wisely to maintain interest and engagement.
Virtual Room
"Contagious. The Psychology of Word of Mouth"
Marketing professor Jonah Berger studies the process by which a product grows in popularity and spreads through word of mouth among consumers.
Key points:
— The STEPPS concept (six principles of viral marketing). Berger identifies six key factors that contribute to the viral spread of content: social currency, triggers, emotions, society, practical value, and stories. These principles help to understand why some ideas become popular, while others do not.
"Positioning: The Battle for Minds"
Key points:
"Hooked: How to Create Habit-Forming Products"
Key points:
"Contagious. The Psychology of Word of Mouth"
Key points:
"Hacking Marketing: The Science of Why We Buy"
Key points:
"Psychology of influence"
Key points:
"100+ Hacks for Internet Marketers. How to Get Traffic and Convert It into Sales"
Key points:
"Positioning: The Battle for Minds"
Al Ries and Jack Trout created a work that is considered a classic in the field of marketing and advertising. In this book, the authors introduce and develop the concept of positioning, which they define as a strategy for creating a unique image of a product or brand in the minds of the target audience. Nowadays, almost no campaign can do without this principle.
Key points:
— Why do we website development service need positioning? Positioning is the process of creating and fixing in the minds of consumers a unique image and associations related to a brand or product. It allows you to stand out from the competition and create a clear idea of what your brand is.
Proper positioning helps to strengthen the brand, increase its recognition and trust from consumers. It helps to form a clear and memorable image, which simplifies the decision-making process about purchasing.
— Be an innovator and find your niche. Coca-Cola is the most popular soft drink in its segment. Now, no matter what brands enter the market, they will be compared to the pioneers. Therefore, most attempts to create a product similar to competitors either failed or were invariably lost against the background of the original.
— Identify your strategy. The authors discuss various positioning strategies, such as focusing on the unique characteristics of the product, its benefits to consumers, emotional associations, etc. They also emphasize the importance of constant analysis and adaptation of the strategy depending on current market trends. However, if you have managed to find a competent approach, you should not change it.
"Hooked: How to Create Habit-Forming Products"
Journalist and behavioral design expert Nir Eyal dedicated a book to the psychology of forming user habits and how to create irreplaceable products and services.
Key points:
— The Hook Model. Eyal proposes the Hook model, which consists of four stages: trigger, action, reward, and investment. This model helps to understand how to create products that users will use as a habit.
— Why do we need triggers and how can we use them to get an action? Triggers are an incentive for the user to start interacting with the company. They can be external (notifications, advertising) or internal (emotional or psychological needs). Correct use of incentives encourages users to take action.
— The importance of rewards. Rewards play an important role in customer retention. They create anticipation and satisfaction, which helps to form a habit. Eyal explains how to use rewards wisely to maintain interest and engagement.
Virtual Room
"Contagious. The Psychology of Word of Mouth"
Marketing professor Jonah Berger studies the process by which a product grows in popularity and spreads through word of mouth among consumers.
Key points:
— The STEPPS concept (six principles of viral marketing). Berger identifies six key factors that contribute to the viral spread of content: social currency, triggers, emotions, society, practical value, and stories. These principles help to understand why some ideas become popular, while others do not.